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Pedal For Pink 2021

Scroll down for live updates and pictures.

Any of our clients who have sat down with us to discuss investment allocations know that we have a big focus on managing risk. The potential downside of too much risk matters more than the upside of returns. An unexpected bonus is a pleasant surprise, but the high from that surprise is typically fleeting. The unforeseen catastrophe, on the other hand, can change our lives forever. The reality is that in life, as in investing, risk cannot be completely eliminated.

Today we have a different update for you than the usual market-related commentary. Our founder, Kevin, has recently had to face the unforeseen risk. His wife, Jennifer, was diagnosed with breast cancer earlier this year. They immediately took action and things have been progressing positively. After numerous trips to Denver to meet with doctors and run dozens of tests, a surgery date was set. On April 28th, Jennifer underwent a successful 9-hour-long procedure and currently further radiation or chemotherapy has not been deemed necessary. We are so thrilled that things have gone as well as they have. There are many more hurdles to cross, of course, and the road to recovery is long from over.

But there is a silver lining in everything, and in Jennifer’s own words, “every day is a new day.” On top of the perspective changing power of going through something like this, some very exciting opportunities to be involved with others in the brutal fight against cancer have developed. A couple weeks ago, Kevin and Jennifer met with representatives from Tough Enough To Wear Pink (TETWP). TETWP is a non-profit dedicated to providing comprehensive support to residents of Gunnison and Hinsdale Counties in the fight against breast cancer. They are a wonderful group of people doing very important work in the community. With their partnership, we are proud to announce a new initiative, Pedal for Pink.

Pause right there for some quick backstory. As many of you know, in 2019 Kevin set off to tackle a big bucket-list item: riding a bicycle all the way across the country… with his 12-year-old daughter, Skye, along for the ride. Against all odds and despite some doubts (okay, many many doubts), they accomplished their incredible feat in just under three months. Apparently, once wasn’t enough, and earlier this year he began to make preparations to repeat the feat, this time with his 9-year-old daughter, Abby, on the back of the tandem bike. The plan was in motion and on track when Jennifer received her diagnosis. As you can imagine, that put everything on pause. But with a successful surgery and a lengthy recovery under way without any major hiccups, Kevin and Jennifer began to think and dream past the cancer again. It might be possible, after all, for Kevin and Abby to still make their early June departure date, but with a new twist.

Enter Pedal for Pink. The team at Tough Enough To Wear Pink has been hard at work to bring life to this initiative specifically for Kevin and Abby’s bike ride, and they’ve done so on a much shorter timeline than normal due to the timing of how this came together. Throughout the whole two-and-a-half-month, 4200-mile ride, Pedal for Pink will provide a number of ways to follow along on Kevin and Abby’s journey, learn more about TETWP and, most importantly, support the fight against breast cancer. Please do not feel any obligation to give financially, but we do hope that you’ll follow along on the journey and take some time to learn more about the work that Tough Enough To Wear Pink does. We’ll be sharing content on our social media and website, as well as sharing the content created by Pedal for Pink throughout the summer.

This bike ride was already an inspirational, audacious goal, but now it has evolved into something even more personal and important as Kevin and Abby endure heat and cold, wind and rain and a thousand other obstacles as they fight for Jennifer, for their home community, and for all the others impacted by breast cancer. We hope you’ll join us in cheering them on and embracing the fight.


Click on the logo to join Kevin, Abby, and Pedal For Pink in offering support to residents

of Gunnison and Hinsdale Counties in the fight against breast cancer.


Scroll down to view the weekly photo albums, stories, riding stats, and interactive map as we followed them on this epic ride! Be sure to visit us on our FaceBook page for updates that were posted along the way @coloradowestinvestments 


Click on the pins on the interactive map below to see where Kevin and Abby have stopped, read short stories, and see pictures along the way.



Final Totals:  Miles | Total Elevation Gain: | Total Time on Bike:  Hours

June 7th Totals: Miles 48.53mi | Total Elevation Gain: 794 ft. | Total Time on Bike: 4:48:58 Hours

Day 2:  Totals: Miles 42.9mi | Total Elevation Gain: 2,295 ft. | Total Time on Bike: 4:39:08 Hours

Day 3:  Totals: Miles 63.5mi | Total Elevation Gain: 5,436 ft. | Total Time on Bike: 7:12:27 Hours

Day 4:  Totals: Miles 47.4mi | Total Elevation Gain: 3,299 ft. | Total Time on Bike: 4:09:31 Hours

Day 5:  Totals: Miles 22.88mi | Total Elevation Gain: 883 ft. | Total Time on Bike: 2:33:10 Hours

Morning Day 6: Totals: Miles 50.29mi | Total Elevation Gain: 4,019 ft. | Total Time on Bike: 4:16 Hours

Day 6 Afternoon:  Totals: Miles 40.71mi | Total Elevation Gain: 3,758 ft. | Total Time on Bike: 4:54 Hours

Day 7:  Totals: Miles 50.29mi | Total Elevation Gain: 4,019 ft. | Total Time on Bike: 4:16:04 Hours

Week 2

Day 8:  Totals: Miles 94.23mi | Total Elevation Gain: 4,185 ft. | Total Time on Bike: 9:11:25 Hours

Day 9:  Totals: Miles 34.81mi | Total Elevation Gain: 1,443 ft. | Total Time on Bike: 3:30:03 Hours

Day 10: Break Day

Day 11:  Totals: Miles 27.61mi | Total Elevation Gain: 693 ft. | Total Time on Bike: 2:44:20 Hours

Day 12:  Totals: Miles 68.76mi | Total Elevation Gain: 2,798 ft. | Total Time on Bike: 6:46:36 Hours

Day 13:  Totals: Miles 68.30mi | Total Elevation Gain: 4,029 ft. | Total Time on Bike: 6:45:53 Hours

Day 14:  Totals: Miles 52.62mi | Total Elevation Gain: 2,415 ft. | Total Time on Bike: 5:25:50 Hours




Week 1

Week 1

The Journey has begun click below to follow along.

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Week 2

Week 2

Week one in the books! Click Below to follow along as Kevin and Abby continue on their journey.

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Week 3

Week 3

Stay tuned!

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Week 4

Week 4

Stay tuned!

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*Tough Enough To Wear Pink is not affiliated with Colorado West Investments, Inc. or LPL Financial.